PRIVACY POLICY
Effective Date: 5/12/2026
Last Updated: 5/12/2026
Open Air Imaging Center (“Open Air Imaging Center,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website, online forms, communications, and related services.
This Privacy Policy applies to information collected through our public website and related digital communications. It does not replace any applicable Notice of Privacy Practices or other patient privacy notices that may govern protected health information under applicable healthcare privacy laws.
1. INFORMATION WE COLLECT
We may collect information you provide directly to us, including:
• Name
• Phone number
• Email address
• Mailing address, if provided
• Appointment request or scheduling information
• Information submitted through contact forms
• Communication preferences
• Any other information you choose to provide when contacting us
If you communicate with us regarding appointments, services, or patient-related questions, we may collect the information necessary to respond appropriately.
2. TEXT MESSAGING INFORMATION
If you choose to opt in to our text messaging program, we may collect and use:
• Your mobile phone number
• Your consent to receive text messages
• Message delivery and interaction information
• Requests to opt out, such as STOP messages
• Requests for support, such as HELP messages
We use this information to provide service-related text messages, including appointment reminders, scheduling notifications, notifications that results are available, and other communications related to your care or services.
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
Text messaging originator opt-in data and consent will not be shared with any third parties.
3. INFORMATION COLLECTED AUTOMATICALLY
When you visit our website, certain information may be collected automatically, such as:
• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Date and time of visits
• Referring website or source
• General website usage data
We may use cookies, analytics tools, or similar technologies to help improve website performance, understand visitor activity, and maintain website functionality.
4. HOW WE USE INFORMATION
We may use the information we collect to:
• Respond to questions and inquiries
• Process appointment requests
• Provide appointment-related communications
• Send service-related text messages when consent has been provided
• Improve our website and patient communication processes
• Maintain website security and functionality
• Comply with legal, regulatory, or operational requirements
• Protect the rights, safety, and integrity of Open Air Imaging Center, our patients, and others
5. HOW WE MAY SHARE INFORMATION
We do not sell personal information collected through our website.
We may share information when reasonably necessary to:
• Provide requested services
• Support website hosting, communication tools, scheduling tools, or operational systems
• Comply with applicable law, regulation, court order, or legal process
• Protect our rights, property, patients, staff, or others
• Complete a business transaction such as a merger, acquisition, or organizational restructuring, where permitted by law
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties.
6. COOKIES AND WEBSITE ANALYTICS
Our website may use cookies or similar technologies to:
• Remember user preferences
• Improve site functionality
• Analyze how visitors use the website
• Help maintain site security and performance
You may be able to adjust your browser settings to reject cookies or notify you when cookies are being used. Some website features may not function properly if cookies are disabled.
7. THIRD-PARTY LINKS
Our website may contain links to third-party websites or services. Open Air Imaging Center is not responsible for the privacy practices, content, or security of external websites. We encourage you to review the privacy policies of any third-party sites you visit.
8. DATA SECURITY
We use reasonable administrative, technical, and physical safeguards designed to protect information collected through our website and communications. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
9. CHILDREN’S PRIVACY
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children through the website without appropriate authorization. If you believe a child has provided information through our website, please contact us.
10. TEXT MESSAGE OPT-OUT
You may opt out of text messaging at any time by replying STOP to any message from Open Air Imaging Center. After opting out, you may receive one final confirmation message. You may also reply HELP for assistance or contact us directly.
11. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. When changes are made, we will revise the “Last Updated” date above. Continued use of our website after updates are posted indicates acceptance of the revised policy.
12. CONTACT US
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Open Air Imaging Center
7400 Wallace Blvd, Amarillo, TX 79106
Phone: (806) 353-8333